Wanelo: The online “Mall of the Americas”

You get a social network. And you get a social network. And YOU get a social network. EVERYONE gets a social network.

In this era of digital media, social networks abound, but not all are created equal. There are the standards like Facebook, Instagram, Snapchat and Twitter. No doubt we all spend a lot of time traversing these networks thanks to their broad appeal. In part because they allow us to communicate and stay connected with each other.

But then there are those applications that are more niche. They appeal to a specific need or desire but still maintain a level of social networking. We see those examples in apps like Yelp, Foursquare and Wanelo.

Wanelo plugs itself as an “online community for all the world’s shopping”. And it pretty much is. The app is laid out like a mall in the traditional sense but with retailers you generally wouldn’t find in a mall. Think “Etsy” turned into “Mall of the Americas”. There’s the boutiques and a few of the big brands you love. The content is curator by users, roughly 11 million of them. It’s like seeing the shirt your friend is  wearing and asking “hey where’d ya get that?”.


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